Creating attractive living spaces
Enabling diverse lifestyles

We will keep providing housing to meet diverse needs of individuals, from children to the elderly, that change with lifestyles and from stage to stage in each person’s life.

Proposing a new way of living

“Be-Fit,” a new living space that can be changed freely to suit life stages and lifestyles

While residential floor areas in for-sale condominiums continue to shrink, the needs associated with living and work styles are diversifying, leading to a growing demand for living spaces that can be used in multiple, unlimited ways.
“Be-Fit”* allows residents the freedom to use their space as they wish by aggregating each housing unit’s storage spaces and moving the pillars to the exterior to create a streamlined living area. Utilizing shelving, boxes, and other height-adjustable and movable wall furniture, it becomes easy to adapt to changes in life stages, such as their children’s growth, their hobbies, etc. We will continue to propose and facilitate the adoption of flexible floor plans that can be adapted to lifestyles and ever-changing residential living of other property owners, in addition to incorporating them in properties owned by the Company.
*Be-Fit: Be = Ensuring all Basic & Essential features are in place, creating a living space that Fits

Key features of Be-Fit

・“Large Storage”: Large-scale storage that aggregates storage spaces for small items that constrain how a room can be used

・“Out-Frame”: Achieving a streamlined living space without odd corners using an “out frame” structure (moving pillars outside)

・“Fit-Zone”: A “blank space” that can be freely used for various purposes apart from storage

“aiMa,” a new floor plan concept that allows changing living arrangements to suit lifestyles and families

As one of the changes after the COVID-19 pandemic, changes in people’s thinking of housing can also be seen because they spend more time at home due to altered lifestyles and work styles (such as teleworking). Sohgoh Real Estate Co., Ltd. has proposed new lifestyles so far. In Renai Nishinomiya Koshien, it has worked to propose a floor plan that may allow each resident to find new “discoveries” and “pleasures,” adopting a floor plan called “aiMa” from the concept of “creating my very own space (Ma).”
Pursuing an abundance of living, we will continue to propose and disseminate new ways of living by leveraging the Group’s comprehensive strength.

Developed “Individual Home Delivery Box” using IoT

Haseko Corporation developed the Individual Home Delivery Box, a large-size delivery box linked to users’ smartphones or other devices that is installed in front of a door of an individual unit, in collaboration with Shibutani Co., Ltd. and AIPHONE CO., LTD.
As online shopping has expanded and the number of packages handled by courier services has rapidly increased, redelivery visits have become a social problem, leading to growing demand for delivery boxes to receive packages while residents are away. As the Individual Home Delivery Box is installed to each unit, it will free residents from issues such as having to carry a package from the entrance to their units or not enough storage capacity in existing mailboxes. This will contribute to fewer redelivery visits and reducing CO2 emissions from transportation. Furthermore, as the box enables noncontact delivery, it is expected to be useful also from the perspective of preventing the spread of COVID-19.
Going forward, the feature will be actively introduced to projects designed and constructed by Haseko Corporation.

Benefits of the Individual Home Delivery Box
1.Increased convenience
- Residents can check images of visitors using their smartphones from outside the home, speak with them, and unlock their Individual Home Delivery Box
- Residents can receive delivery when occupied with housework such as cooking and cleaning or caring for a child
2.Enhanced security
- Delivery of packages into the box requires a call on the unit door intercom, allowing residents to confirm/record visitors for preventing theft
3.Larger capacity (boasting top-notch storage capacity among delivery box systems; approx. 630 liters)
- Installed in front of the door of each unit
- Residents can receive multiple packages (golf bags, returnable supermarket crates, dry cleaning clothes, etc.)
* Capacity and delivery services available vary by property.

Individual Home Delivery Box

Meeting new needs

“Brancheile Meguro,” senior living residences suitable for the new age (Shimomeguro, Meguro-ku)

Haseko Senior Well Design, a Haseko Group company that is active in the senior business, operates the Brancheile series of housing for the elderly. The Brancheile brand is based on the philosophy of “providing lively and enjoyable housing for living more freely as yourself” in an era in which more people are living to be 100 years old.
In May 2023, we opened “Brancheile Kuramae,” and in December of the same year, “Brancheile Meguro,” a paid facility for the elderly with nursing care services, was launched in Tokyo’s Meguro-ku. Brancheile Meguro is a residence for seniors that adopts biophilic design to express the connection between humans and nature through its exterior appearance, and has a supermarket on the ground floor. By combining housing units for independent living with nursing care accommodation, residents living independently may later switch to care accommodation that has nursing care staff on duty 24 hours a day, should they require nursing care in future. In this way, we provide secure arrangements for residents to continue living in an environment they have become accustomed to.
The facility is also equipped with services such as IoT-powered facial recognition for unlocking automatic doors, sending delivery notifications, and simplified entry and exit procedures for family members. In addition, Haseko’s original health support services for improving exercise and eating habits, wine seminars, art and design, and a variety of other experiential programs also contribute to a healthy and exciting living environment.

Biophilic design of building’s exterior

“LIVWIZ,” the condominium for living with your favorite

Haseko Real Estate Development has developed the LIVWIZ brand of unique concept condominiums designed around the theme of “living with your favorite.”
It is far from enough to live in an ordinary manner. If you’re going to live, you might as well go all-in and live with your favorite. LIVWIZ is a new genre of high value-added condominium that aims to provide “a place like nowhere else” by narrowing down target residents and delving deeply into their needs, hobbies, and interests.

The LIVWIZ series

・PLAY
　Condominiums with a private concert hall for music lovers

・TRACK
　Condominiums for next-generation music and video creators

Related information

WORVE hybrid condominiums to “Work” and “Live”

Haseko Real Estate Development, Inc. operates the WORVE hybrid rental condominiums based on the “Work” and “Live” concepts. They are fully equipped with shared working spaces (open space and private rooms available) that residents can utilize 24 hours a day, with all the facilities needed for focused or relaxed work. We were particular about designing each shared space, aiming to help residents “switch between being focused and relaxed” and to remove the “feeling of isolation,” which are big issues when working from home.
The WORVE series currently includes the three rental properties WORVE Tokyo Kiba, WORVE Osaka Honmachi, and WORVE Naha Izumizaki, with a new development to be launched in the Yokohama area.

WORVE Tokyo Kiba
Individual booths
WORVE Osaka Honmachi
Working space
WORVE Naha Izumizaki
CG rendering of impression of completed lounge
Related information

Aiming to create innovation in housing and living

As a central DX promotion and support body of Haseko Group, HASEKO ANESIS CORPORATION, which is the Value, technology and innovation division, is promoting business reform of the Group by aggressively utilizing cutting-edge digital technologies such as ICT and IoT and marketing approaches.
The FIT Department under this division has been engaged in innovation creation activities, aiming to create new value in customers’ housing and living.
Since launching activities in October 2018, the department has been verifying and developing various new services involving living and released the services below, with an eye on society five and 10 years from now where various needs to be addressed will increasingly diversify. Of the services developed to date, three have been officially launched and are live, while another three are undergoing in-community testing.

To provide new value to customers, we will take on the challenge of creating innovation in housing and living in response to various needs, including developing additional features for existing services.

Related information

Live services

“Condominium Fit”

A service for customers considering whether to purchase a new condominium unit. After just a simple, five-question LINE survey regarding place of residence and other factors, AI analysis is performed based on past buyer data. The customer will be introduced to a property that perfectly fits their needs. “Suguraku Visit” allows customers to easily make an instant reservation using LINE to visit a model unit. In addition, customers may request to be accompanied by specialist staff who provide “Yorisoi Support” service. We provide customers with a new condominium searching experience that suits their needs. (Patent pending)

Related information

HOLiY

This is a communication service mainly for individual owners who own and invest in rental apartments that entrust management to Haseko Livenet, Inc. Communication between management companies and owners, which was conventionally by phone, fax, or postal mail, can be completed on the website. This service provides constant support to owners whenever they need information and helps facilitate their property management (registered trademark application pending).

smooth-e

This is a service for condominium management associations which have issues regarding operating the management board and the burden of taking turns as board members. In this service, in addition to conventional entrusted management operations, a system is adopted whereby the management company takes charge of former duties of the management board (abolishing the management board) and the management company takes care of the operation of the management association. Furthermore, a web tool allowing unit owners to mutually exchange opinions will be made available, supporting management associations that aim to increase added value of the property while achieving better consensus-building in the condominium community (patent and registered trademark application pending).
This service is provided by the Haseko Group*, and it has been introduced in 76 properties. (As of June 2024)

Users’ voices

・Till now, board members would serve on rotation even if they did not want to assume office, and it felt burdensome to have no choice but to serve out of a sense of duty

・Not only does a third party take on the responsibility of being the condominium manager; it also serves as a system for gathering unit owners’ opinions. I think it is a well-designed service

・As there is a closed system for directly chatting with the condominium manager, the psychological barriers to raising difficult questions are lowered, and it is easier to have discussions

Related information

Services undergoing in-community testing

moyoly

A smart authentication service for allowing customers to use their house keys and IC transit cards as membership cards and coupons at merchants. By making something customers always carry with them usable as membership cards and coupons, they do not have to worry about accidentally leaving them at home or losing them. Using the system involves simple operation using touch authentication. The service can also reduce the manual labor and costs of merchants’ promotional activities. Users can rediscover the attractiveness of their residential area by using moyoly.

みらエル

A web-based service for storing and visualizing various information relating to management of for-sale condominiums, such as building repair history, general meeting materials, and know-how of experienced chairpersons. Board members can easily and systematically record data themselves. As residents can browse the content using PCs and smartphones, they become more familiar with condominium management matters, enhancing the sustainability of the management association. (Patent pending; registered trademark)

POPLiCA

A service targeting residents of for-sale condominiums, allowing them to reserve, place orders for, and receive products sold by nearby restaurants from home using LINE. The service brings convenience to residents for whom leaving the house is difficult due to having small children or other reasons, and is an opportunity for residents who have just moved to the area and are unfamiliar with it to learn about nearby stores. As one of the events held within the condominium, it also contributes to livening up communications between residents. (Trademark registration pending)

“UGOCLO” movable storage unit to suit residents’ lifestyles

GOOD DESIGN 2017

UGOCLO is a new adaptable floor plan system that comprises two back-to-back movable storage units which can be moved in parallel to each other to freely transform the size of the two rooms adjoining the units as well as the space between the units.
As residents can easily alter the size of the rooms and storage space themselves, even without major renovations, they can flexibly adapt the layout of their homes to accommodate their furniture and items that require storage in response to future changes in family size and lifestyle.
We have also developed UGOCLO PLUS, a more advanced version of UGOCLO with expanded features and a redesigned shape. It is not only being used in newly built condominiums, but also in renovations of detached houses and existing couples’ bedrooms.

Moving the UGOCLO unit
Related information

“U’s+ (U’s plus)”: Reflecting the voices of our customers in product development

“U’s+ (U’s plus)” is our own specifications cation jointly developed by Haseko Urbest Inc., a member of the Haseko Group engaged in the sales of condominiums, and Haseko Corporation. It is the materialization of “it would be nice if there was…” from the residents’ point of view, as a result of the efforts led by the female staff at Haseko Urbest, who have been listening attentively to the diverse needs of our customers.
We had been providing various items under the “U’s style” brand. To stay in step with the changing social environment, such as the recent surge in condominium sales prices and consequent shrinking of unit space areas, we have further deepened the initial concept and reinvented/upgraded the brand as “U’s+ (U’s plus)” to offer products that meet the needs of the customers. We will bring items that emphasize the idea of “live comfortably and beautifully” to our customers, and thereby accommodate diverse lifestyles and improve the amenity of their homes.

List of U’s+ (U’s plus) brand products

This table can be scrolled

Entrance Narrow shoe cabinet “Shoes Gallery”
Shoe box “Multi-shoe Box”
Lavatory Vanity “Dresser III,” “Styling Dresser”
Storage and other spaces Common storage “Fit Storage”
Multi-functional closet “My Style Cloak”
Indoor drying rack “Slim Hanger Rack”
Storage above washing machine “Smart Laundry”
Wooden soundproof door “Shut-through Door”

Below is an outline of one of the items.

Exclusively designed narrow shoe cabinet “Shoes Gallery”

・Amenity
Narrowing the depth of the cabinet allows more living space around it.
・High-quality design
Having a display alcove, highly in demand by customers, and designed to match the fittings, the cabinet adds a sense of high grade to the entrance area.
・Functionality
Equipped with at-a-glance display compartments and complete with space for small items and umbrellas, it boasts the same capacity as the conventional shoe cabinets.

*What is U’s style?
The “U” in U’s style stands for “User,” our customers, and “Urbest” in Haseko Urbest Inc., symbolizing that the proposal is precisely the fruit of collaboration between the customers and the company.