Message from the Management

The Haseko Group conducts a variety of businesses that center on condominiums under the corporate philosophy of “To contribute to society by creating an optimal environment for cities and people.” Since completing the construction of the first new condominium in 1969, the Company has built a cumulative total of approximately 710,000 condominium units.
This number corresponds to about 10% of the total number of for-sale condominium units currently used or usable in Japan, making us the number one company in terms of construction performance. As such, we have spread the condominium housing type widely, set the standard for present-day condominium units through various technological developments that lead the industry, and pursued a comfortable style of housing.

Starting in April 2025, we will launch our new Medium-term Business Plan, the “HASEKO Evolution Plan.”

Today, the pace of change in the environment surrounding us is accelerating. With Japan’s declining population, a rapidly aging society, increasingly severe natural disasters, and advancing technology, companies must also adapt and transform with flexibility.
At the same time, we believe it is vital to further refine and pass down the strengths we have cultivated over the years. We see evolution—the fusion of inheritance and transformation—as what the Haseko Group needs at this time. That is why we have named our new Medium-term Business Plan the “HASEKO Evolution Plan.”

Until now, the Haseko Group has advocated itself as a corporate group dedicated to creating both housing and living.
Moving forward, we will communicate our vision to
provide environmentally friendly, safe, and secure “housing,” and rich, comfortable “living” both domestically and internationally.

We have described the management of the entire group until now as operating under a dual pillar structure consisting of “construction-related business” and “service-related business.”
However, we have further refined this structure into three pillars:
“construction-related business,” “real estate-related business,”and “condominium management and operation-related business.”
We envision each of these areas working hard, collaborating with one another, and evolving, causing new businesses to emerge, spreading not only across Japan’s three major metropolitan areas to other major regional cities across the country and even overseas.

In addition, I personally will be more conscious of improving efficiency and productivity. In managing the business, I will place greater emphasis on the efficiency and maximum benefit of the so-called management resources of people, goods, money, and information, as well as on capital efficiency, including human capital.
With the launch of the new Medium-term Management Plan, we have also established a new brand message, “Reaching out with care.”
While reaching out with care to all of our stakeholders, we will adhere to the basic policy of this Medium-term Management Plan:
“As a leading company in ‘housing’ and ‘living,’ to achieve sustainable growth and enhance corporate value.”
In doing so, we will continue to evolve toward our 100th anniversary (2037), with all of us at the group working hard to make all our stakeholders say, “I'm glad I chose Haseko.” Thank you for your continued support.

April 2025