Creating attractive living spaces
Community

Promotion of Asuka Village projects

Asuka Village, which is located in the central part of Nara Prefecture, is also known as “the Spiritual Home of Japan” due to the fact that it is the birthplace of Japan's framework as a nation based on ritsuryo (i.e., legal codes of the Nara and Heian eras) and is home to historical relics of the Asuka era which blend into the surrounding natural environment. Haseko Corporation has been engaging in activities to support Asuka Village since 2015, including selling vegetables sourced from the Village in condominiums managed by the Haseko Group. In September 2017, we signed the “Framework Agreement on Private-Public Cooperation” with Asuka Village and the Asuka Village Regional Development Corporation with the aim of collaborating with each other in activities to preserve the history of the ancient capital of Asuka as well as industrial and regional revitalization projects for Asuka Village, and we promote these activities through multifaceted approaches. We will promote three projects based on the themes “Enjoying the charm of Asuka Village,” “Experiencing Asuka Village” and “Living in Asuka Village,” and thereby contribute toward activities to preserve the history of the ancient capital of Asuka as well as industrial and regional revitalization of Asuka Village.

Related information

• Press Release (Japanese Only)
• Mécénat Awards 2023 (Japanese Only)

Promotion of Business Development in Local Areas

Amid a dramatically changing housing environment, the company aims to be a corporate group for housing to create great living through its total production capabilities that leverage its advanced design, construction, and engineering capabilities. In the real estate related businesses such as the condominium sales business and the rental properties development business, we are expanding our business areas throughout Japan, including Hokkaido, Tohoku, Hokuriku, Tokai, Kansai, Chugoku, Shikoku, Kyushu, and Okinawa, and are aggressively expanding into wider areas.
We will continue to provide safe, secure, and comfortable housing throughout Japan and contribute to regional revitalization through redevelopment and rebuilding projects.

Proposing a new way of living

Regional revitalization (area management) initiatives

In 2020, Haseko Corporation signed a project contract on the “Municipal Sakura-no-Miya Housing Complex Reconstruction (Phase 2)” as a representative corporation, and in the wake of this, it has engaged in activities for local revitalization and area management around Kobe City’s Kita Suzurandai district.
We participate in and assume the responsibility of secretariat for the “Kitasuzu〇(maru)〇(maru),” an area platform which consists of local resident group and activity group, local university, railway operator, regional commercial business, residential property company, botanical garden, and hospital.
Our activities include formulating the “Kita Suzu Tsuzuku Vision” that reflects the district’s community development policies, creating opportunities for multi-generation interaction and lively activities using local parks, and publishing the “Kita Suzu Tsuzuku Newsletter” to share information on local shops, attractions, and activities. We also create systems for the local community to operate public spaces.

Related information

• Kitasuzu PORT (Japanese Only)

Housing and Community Foundation: Clarifying social issues in housing
and contributing toward improvements

The Housing and Community Foundation (chaired by Ikuo Oguri [Executive Advisor to Haseko Corporation] (hereafter, “Foundation”)) is a general incorporated foundation established by Haseko Corporation in July 1992 with the objective of contributing to the creation of a prosperous living environment. In order to create a high-quality living environment and a local community full of vitality that transcends generations, we believe that building homes and communities on the initiative of citizens is crucial, and we make it our social mission to support such activities.
Specifically, apart from grant funding projects that support NPOs and citizen groups involved in building a variety of homes and communities in various regions of Japan, we also carry out network operations to connect activity groups with supporting organizations and relevant bodies to facilitate exchange and collaboration. In addition, we carry out research and studies relating to homes and communities.
Housing and community-related problems arising in the context of the incontrovertible decline in population and aging society with fewer children are occurring not only in regional cities but also in major metropolitan cities and their outskirts. There, the Foundation will continue to foster communities of flourishing homes and lively district-building activities by building on outcomes of past activities and projects, while also enhancing grant funding projects and being conscious of connections and cooperation between diverse groups and entities.

Grant funding projects
To support NPOs and civic activities in the elds of housing, town planning, and community building, we provide aid by funding activities through public offerings. Since starting this initiative in 1993, grant recipients have risen to a total of 484 organizations thus far. Rigorous selection of these recipients is conducted by the Screening Committee for Housing and Community Development Activity Grants, consisting of members including young researchers and NPO activists. In fiscal 2023, 21 recipients were selected from among 126 applicants for the grants.

Network operations
Through opportunities such as the Housing and Community-Building NPO networking events, we are creating networks to promote activities for housing and community-building. Events were held twice in fiscal 2023 for grant recipients from the previous year to gather and give presentations on the results of their prospective activities, and for participants to enjoy the opportunity to share knowledge and experiences regarding their activities through exchange and discussions.

Research and study
We conduct surveys around themes including NPO and civic activities; cooperation, collaboration, and exchange; regional community and daily-life environment; and enhancement of residential areas. Utilizing results of grant activities, we study actual conditions and the ideal image of new housing and community building activities. We are considering the direction for issues concerning aged condominiums and the feasibility of renewal such as with a joint survey by Tokyo Metropolitan University and HASEKO RESEARCH INSTITUTE since fiscal 2021 on the state of aged condominiums by area and age, and the direction of their renewal.

Related information

• Housing and Community Foundation website (Japanese Only)

“Mission Uchimizu (Water Sprinkling) at Condominiums”

Uchimizu is one of the practices stemming from ancient wisdom in Japan, which involves sprinkling water outside on the ground in order to cool down and prevent dirt and dust from rising into the air. Uchimizu also has the effect of lowering the temperature by utilizing the heat of vaporization.
Since 2008, Haseko Property Management Holdings Inc. has continued to hold the Mission Uchimizu, welcoming participants from all generations, as part of community development at condominiums where it is entrusted with condominium management and as an opportunity for raising awareness about global warming and ecology.
Although we did not hold this event from fiscal 2020 to 2023 in order to prevent the spread of COVID-19, a cumulative total of 686,114 households participated in this event in 12 years. Going forward, we will continue to hold it as a regular annual event to contribute to revitalizing residential communities, which will also serve the community well in the event of natural disasters.