Corporate Philosophy
To contribute to society by creating an optimal environment for cities and people
Principles of Conduct
- 1. Customers First: To provide the highest quality and best services to customer
- Working with the Haseko Group, we first think and act from the viewpoint of the customers and endeavor to build customer satisfaction and trust by continuously providing better-quality products and services.
- 2. Sincerity: To work with sincerity and earn customer trust
- Working with the Haseko Group, we sincerely and earnestly address what customers request and respond with added values and impressiveness that surpass their expectations.
- 3. Challenge: To create new domains by exercising our comprehensive strengths and ability to take action
- Working with the Haseko Group, we endeavor to improve the quality of our work so as to allow us to promptly meet the changing society, and create a new era and new domains by exercising the Group's comprehensive strengths.
- 4. Thankfulness and Pride: To be always thankful, and work with confidence and pride
- Working with the Haseko Group, we are always thankful to our customers and related parties, and endeavor to further develop ourselves while maintaining pride in the Company's business and operations.
- 5. Integrity: To be a responsible societal citizen with ambition and integrity
- Working with the Haseko Group, each of us aims to be a law abiding citizen and a person of integrity.
Group Slogan
Aiming to become a corporate group for housing to create great living
Symbol Mark
The symbol mark of the Haseko Group was designed by Kazumasa Nagai, one of Japan's leading graphic designers, and represents the Haseko Group's corporate philosophy of "To contribute to society by creating an optimal environment for cities and people".
Using the initial letter 'H' of HASEKO as a motif, blue symbolizes "comfortable urban space and urban life", red symbolizes "strong human energy", and green symbolizes "a rich natural environment".
